Why an Interview,,,

Over the years we have been able to meet and talk with some very interesting people. They have shared with us their knowledge and have provided us with a great deal of insight as to how and why festivals and events work and why they are so important to our communities and to the Province of Ontario. With this in mind, we decided that we wanted you to meet and hear from some of the wonderful people who work so hard to provide us all with such wonderful Ontario Festivals and Events! We are pleased and proud to present "THE INSIDE SCOOP"!

Tuesday, August 7, 2012

Jazz & Blues in the Village, Sarnia - "Weekend Warrior" ...

“Weekend Warrior”

THE INSIDE SCOOP is fortunate to obtain interesting SCOOP from Donna Stewart, Jazz & Blues in the Village, Festival Director and the Committee continues …

With the economic challenges today, it would seem it critical to obtain/maintain Sponsor funding and Other Sources of funding. How you go about obtain funding? The Jazz & Blues in the Village Committee tells us … “We have two individuals who work hard at meeting face to face with current and potential sponsors.  They begin the process by presenting a formal sponsorship package to interested parties.” I asked how they kept “Sponsors” interested in supporting your efforts and “keep them happy”? The Committee says …“We offer incentives to our sponsors based on the level of sponsorship.  Incentives may include branded sign in the park and on the video screens, listing on our sponsorship board and in our brochure and poster, free t-shirts, free tickets and a thank you plaque after the event.  Sponsors are also invited to our Sneak Preview held in April to announce the line-up for the upcoming festival in September.”

Over the course of the year, I am collecting some anecdotes to publish. Do you have something you would like to share in our THE INSIDE SCOOP special “anecdote” edition? The final response …“One year we had a performer that was very upset that his shirt was wrinkled.  Our festival director went home got an iron and brought it back to the weekend warrior responsible for the green room. She pressed the shirt, everyone was happy and the show went on.  We always try to keep our performers comfortable and happy...”